Mark Rosenthal
Mark Rosenthal is an independent curator based in New York City.
I was riding up the elevator in the Whitney Museum’s Marcel Breuer building in the spring of 1977, “minding my own business” as it were, and unaware of a forthcoming shock, when the large elevator doors opened. I was stunned and thrown backwards by a John Cage-type experience of nothing. At first, I timidly stood still, but then with the danger of a closing elevator door, I stepped out onto the fourth floor of the museum where I encountered Scrim veil—Black rectangle—Natural light, Whitney Museum of American Art, New York (1977) by Robert Irwin.
Proclaiming that artists are the central protagonists of the art world is self-evident: they make the objects and creative phenomena that are the core around which all else revolves. Beyond this fact, though, artists have extended their reach into the future by initiating artist-endowed foundations. In the last few decades, these entities have assumed a strikingly influential place alongside the other platforms of the art world.

