The Brooklyn Rail 2012 Advertising Guide

You can download our media kit here.

GENERAL INFORMATION ABOUT THE RAIL

• We’re a 501(c)(3) nonprofit organization
• 60,000+ readers (based on the industry standard of three people on average reading each copy)
• Educated, progressive, socially conscious readership includes artists, writers, professors, students, and arts professionals
• 20,000 free copies distributed to museums, galleries, universities, bookstores, and cafes throughout Manhattan, Brooklyn, and Queens
• We are a monthly (10 issues per year, including two double issues)
• Utne Independent Press Award 2002 & 2003: Winner for Best Local/Regional Coverage
• Utne Independent Press Award 2011: Nominee for Best Writing

“The spectacular Brooklyn Rail is this generation’s organ of choice in which art historians, critics, and artists themselves weigh in on the most significant art being shown as well as little known and often overlooked work by emerging, middle, and older aged artists.” – Chuck Close

“How wonderful to have a new newspaper that cares about literature and the arts and isn’t afraid to say so.  The Brooklyn Rail is a welcome addition to the New York scene.” – John Ashbery

“The Rail demonstrates that there is something new under the sun.  Here is a non-establishment paper that questions the establishment’s assumptions without falling victim to the counter-culture’s pieties.  The Rail’s secret: intelligence, original ideas, good thinking, and good writing.” – Victor Navasky

Ad rates and sizing

Format	1 Issue	2 Issues	3 Issues	Size (WxH)
Back Page (color)	$1,200	$2,200	$3,200	W: 10 × H: 14 "
Back Page (b/w)	$950	$1,700	$2,450	W: 10 × H: 14 "
Full Page (color)	$800	$1,400	$2,000	W: 10 × H: 14 "
Full Page (b/w)	$650	$1,100	$1,550	W: 10 × H :14 "
HORIZONTAL Half Page (b/w)	$550	$900	$1,350	W: 10 × H: 7 "
HORIZONTAL Third Page (b/w)	$500	$850	$1,250	W: 10 × H: 4.6"
HORIZONTAL Quarter Page (b/w)	$400	$750	$900	W: 10 × H: 3½ "
HORIZONTAL Half-Quarter Page (b/w)	$200	$350	$550	W: 5 × H: 3½ "

• The Rail is printed on an unbound broadsheet.
• Our dimensions are 15" x 11".

WEB ADS

Web ad	1 Month	2 Month	4 Month	Size (HxW)
Right side banner	$150	$225	$300	180px (h) x 90px (w)

• Please visit www.brooklynrail.org; web ads appear on our right hand sidebar.
• The daily average for unique visitors to our website is over 7,000.
• Sidebar order is randomized in order to level our screen real estate; our analytics tell us that the average site visitor spends 5+ minutes on an individual page, meaning that they are reading an article, and therefore scrolling to view.
• Web ads are placed on a rolling basis, and do not have to be tied to a print date

NEW - WEB AND PRINT PACKAGES

Package	Total
Single color full page & 1 mos. web	$850
2 issues color full page & 2 mos. web	$1,400
3 issues color full page & 3 mos. web	$2,000

Please note that all prices are net.

Misc. Production Fees

Hi-res scanning: $50
Hi-res scanning of film: $100

Typesetting & Design Charges

Full page: $350
Half page: $200
Third page and quarter page $100

Other Production Charges

Hi-res scanning: $50
File Revisions: $26/hour (min.)
Rush charge (see details): $100
Cancellation (see details): $150

Advertising Schedule

The Brooklyn Rail goes to press the first week of every month, excluding our Winter (December/January) and Summer (July/August) double issues, which drop the second week of December and July, respectively. Closing date for reservations falls two weeks prior to press date, and all art is due one week prior to press date. Please contact ads@brooklynrail.org with any questions regarding our advertising schedule.

Details/Specs

Requests for section-specific placement are honored on a first-come, first-serve basis.

Improperly sized material may be altered at the Brooklyn Rail’s discretion. 
The Brooklyn Rail only accepts digital files unless prior arrangements have been made with the advertising department.

We prefer print artwork in JPG and PDF format at sufficient resolutions (at least 300 dpi) with fonts packaged or outlined. When sending vector files please include a proof, this can be a digital JPG at screen resolution. We are not responsible for any errors in reproduction if a proof was not included.

Web ads should be submitted as JPGs, 72 dpi. Please note that web ad palette is restricted to grayscales, reds, blues, and yellows.

We do not offer bleeds.

Files should be sent to ads@brooklynrail.org files exceeding 10 mb in size should be sent physically on CD or DVD or with prior arrangements, sent digitally (e-mail for instructions). Compression is recommended when sending multiple files, please only use .zip, we will not under any circumstances accept MAC OS 9 files.

Payments and Fees

Full payment must come with materials for all first-time advertisers. There will be an interest charge of 3% per month on overdue accounts. The Brooklyn Rail reserves the right to make additional charges for advertisements involving difficult composition or major alterations to 
copy and layout.

Rush Charge

$100 for any ads received three days or more after deadline.

Cancellation Fee

$150 for any ad canceled three days after material deadline. No cancellation will be accepted after the paper has gone to press.

Contracts

Acceptance of contract rate by customer constitutes contract agreement. In the case of unfilled contracts, charges will be adjusted in accordance with the rate applicable to the number of insertions actually placed. Rates are based on number of insertions used and not on the total amount of space.

General

The Brooklyn Rail reserves the right to decline any advertisement. In the event of an error, the Brooklyn Rail’s liability shall not exceed the cost of the space occupied by the error. The publisher is not liable for delays in delivery or for non-delivery or any condition affecting production or delivery in any manner. Original art will be accepted only at the customer’s risk. Actual ad dimensions for half page, third pages, and quarter pages will be slightly smaller (by mm) due to the nature of the printing process we use.

Contact

P: (718) 349-8427
F: (718) 349-1327
ads@brooklynrail.org

The Brooklyn Rail
99 Commercial St. Ste. 32
Brooklyn, NY 11222