YAYOI SHIONOIRI is Senior Counsel to Artsy, the digital platform for the art world. With a mission to make art as popular as music in the culture, Artsy provides users with an opportunity to learn about and collect art. At Artsy, Yayoi advises on technology start-up operations, intellectual property issues, and digital media strategy. She also serves as U.S. Alliance Partner to City Lights Law Office, a Japanese firm that represents creators and artists. She is a published specialist on art law and is respected for her research on the application of copyright and intellectual property law to art issues. As an US-Japan Leadership Program Fellow and an Asia Society Asia 21 Young Leader, she actively contributes to the ongoing development of cultural collaborations and political ties across nations.