The Brooklyn Rail

"Attention Online Shoppers..."

To say that 2016 was the year of the alt-right, which in many ways it indisputably was, is synonymous with calling it the year of the cargo cult. The alt-right’s emergence into public consciousness was facilitated by the internet—a platform that was developed by tech-utopia leftist baby boomers—and which communicates in the meme-heavy patois of hipster irony.