Merel van Helsdingen
Merel van Helsdingen founded Nxt Museum in 2020, one of the first museum spaces dedicated to New Media Art in The Netherlands bringing together Arts & Technology. She is on a mission to constantly push the boundaries of what a museum can be in the digital age by bridging the gap between the digital & physical world and offering a space for research, education, experiment and creation.
Display
By Merel van HelsdingenWe need to talk about the display of works in art and technology. The presentation unconditionally impacts viewer engagement, understanding, and valuation of the artwork, and yet often audiences and reviewers don’t address that feature. Similar to other forms of contemporary art, space and context is key. Display choices for sculpture, painting, photography, or even video, exist.
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